After two years of videomaking, my friend Sarah and I designed a DVD of my videos which I placed on sale at Lulu.com for $8.75. However, I took a rather nontraditional approach with this official DVD.
I shared it.
First, I made a torrent of the DVD iso file and made it freely available online. This allowed persons all over the web and around the world to download and burn their own copy of the DVD. Then I pirated my official DVD by making one hundred DVD-R copies. If that wasn’t horrible enough, I then offered to mail one of these pirated copies for free to the first one hundred viewers who sent me their addresses.
In summary, this free DVD project allowed over 100 people to receive a product that was on sale elsewhere. That’s enough to make a businessman commit hara-kiri.
